Why sell it
Ajman is just 35 minutes down the road from Dubai International Airport but the little-known emirate is considerably more affordable to stay in and visit.
Although it has a fraction of the sights and shopping of Dubai, it can point to a more traditional Emirati vibe. However, from Ajman Dubai is easy to visit for a fix of opulence should you want to, especially as many hotels offer free transfers.
But visitors may not want to leave Ajman: it has mangroves, lagoons, wadis, kayaking, hiking, cycling, natural beaches, a focus on bio-diversity with, for example, more than 100 species of birds – and none of the crowds in Dubai.
The smallest of the seven emirates that make up the UAE, Ajman has more than 50 hotels, offering around 4,000 rooms across various categories.
“Ajman is a true hidden gem,” says Destination2’s Travel Expert Betty Bouchier-Hobin.
“It offers holidaymakers a relaxed and more intimate escape, while delivering the same luxurious amenities and exceptional service the UAE is renowned for.
“In recent years it has been steadily investing in its tourism infrastructure, with new luxury resorts, golf courses, and nature reserves enhancing its appeal. We believe Ajman is rapidly emerging as a top-tier destination in the UAE.”
Who to sell to
Ajman caters to all types of holidaymakers, from families seeking fun to couples looking for a romantic retreat. Family-friendly activities include the Funatastico Water Park and the UAE Pygmy Zoo, which are perfect for a fun day out.
“For adventure lovers, desert safaris or a great range of watersports are available on the 16 kilometres of beautiful shoreline,” says Bouchier-Hobin.
“Couples can discover an authentic Bedouin experience, camp under the stars or enjoy luxury spa treatments and dining at the five-star resorts. And those interested in the history of the region will appreciate the fascinating Ajman Museum, located in an 18th-century fort, and the traditional village experience in Masfout.”
What to sell
“There are guided tours such as cultural excursions to the Ajman Museum and local mosques, as well as traditional dhow trips for exploring the coastline,” says Sara Park, Marketing Manager at Premier Travel Group. “There are also nature experiences such as mangrove kayaking and bird-watching tours. The luxury resorts offer wellness and spa retreats.”
Visitors can explore the historic Saleh Souq, one of the oldest markets in the city, where they’ll find gold jewellery and unique souvenirs.
“Outdoor enthusiasts can immerse themselves in the natural beauty of Al Zorah Nature Reserve, home to numerous birds, including flamingos and herons,” says Bouchier-Hobin.
“Adventurers will enjoy guided hikes through the scenic Hajar Mountains, offering breathtaking views of valleys and rugged peaks, as well as desert safaris which provide the chance to spot local wildlife such as oryx and gazelle. Many tours include stargazing sessions – making the experience even more unforgettable.”
How to sell
With its close proximity to Dubai and the other emirates, many escorted tours visit these (or their deserts), especially Dubai, with some tours including Ajman as part of the itinerary.
Ajman is considerably quieter and smaller than Dubai, meaning many holidaymakers welcome a visit to its busier neighbour during their stay for the contrast.
When to sell
Ajman is a great destination year-round with its warm, desert climate. For those looking to explore attractions, as well as enjoy a laid-back beach holiday, November to March is a great time to go, when temperatures range from 14°C to 30°C.
“June to September is made for those who love the heat, with temperatures reaching above 30°C – ideal for relaxed poolside days,” says Bouchier-Hobin.
“Another great time to visit is during Ramadan, which offers the chance to witness local celebrations.
“While most restaurants are closed during the day, the evenings come alive with vibrant Iftar feasts marking the breaking of the fast.”
What’s new
“Recent developments include an enhanced focus on eco-tourism with activities like mangrove conservation tours,” says Park.
“And the Ajman Tourism Board continues to invest in promoting the destination, ensuring fresh experiences for travellers.”
Such promotion seems to be working, as international tourist numbers increased by 29% in 2023 compared to the year before. The trend continued during 2024, with the number of tourist arrivals rising 9% year-on-year during the first quarter of the year, leading to a 3% increase in hotel occupancy levels, according to the Ajman Department of Tourism Development. The average length of stay also increased during the first quarter of 2024, by 5%.
According to Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, proposals are currently in place to expand the offerings at hotels such as the five-star Oberoi Beach Resort in Al Zorah, and new hotels are planned by operators from Egypt and Europe.
Book it with… Destination2
Destination2 offers a seven-night stay on a half-board basis at the five-star Fairmont Ajman from £869pp. Price includes flight and hotel, staying in a Fairmont King Room, and is based on May 2025 departures from London Heathrow, with two adults sharing.
Fairmont.com/Ajman; Destination2.co.uk
