Advantage: All-inclusive holiday bookings on the rise 

Advantage: All-inclusive holiday bookings on the rise 

All-inclusive holidays continue to be the most popular choice for summer holidays booked through Advantage agents and now account for 46% of all departures.

In 2023 all-inclusive holidays accounted for 42% of all bookings, according to the Advantage Travel Partnership.

Kelly Cookes, Chief Commercial Officer of The Advantage Travel Partnership, said: “The increase is driven by a mix of motivations as consumers are planning more and are increasingly more cost conscious than they have been in recent years.

“Travellers are clearly still looking to manage costs when it comes to booking holidays which is evident in the high percentage of all-inclusive bookings our travel partners are seeing.”

Cruise volumes also continue to be strong, now accounting for more than a third of all member revenue.

Cookes said this was partly down to efforts by the consortium to encourage agents to sell cruise holidays. A cruise initiative, called Latitude and led by dedicated Cruise Commercial Manager, Jonny Peat, supports members who are already selling cruise, or who are new to the sector, with  communication, training, commercial and marketing.

With cruise capacity set to grow significantly next year, Advantage expects the revenue share of this sector to continue to grow.

Releasing a trading update at its annual conference in Cancun this week, Advantage also reported an increase in suite sales and a higher proportion of new to cruise customers than in previous years.

For summer 2024, Advantage said the top five destinations are Tenerife, Majorca, Alicante, Antalya and Lanzarote.

Long-haul destinations are also proving popular, taking 12% of all summer 2024 departures with the most sought-after locations being Orlando, New York and Cancun.

City breaks account for 5% of departures with the top choices for summer being Rome, Paris, Prague, Krakow and Barcelona.

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