Wendy Wu Tours’ biggest-ever travel agent incentive gives agents the chance to win instant prizes on every Cruise and Tour booking and a grand prize of a £10,000 travel credit.
The company is also unveiling its biggest-ever Cruise and Tour Collection, doubling the programme’s size, which follows the success of the company’s most successful collection launch to date.
It introduces nine itineraries in Asia, Africa and the Americas, including new cruise partners and destinations.
The expansion comes as customers increasingly seek longer, more immersive travel experiences combining the cultural depth of touring with the comfort and convenience of cruising.
The new Spin to Win campaign is designed to reward agents every time they make a Cruise and Tour booking during June 2026.
Each booking made between June 1 and 30 qualifies for a spin of the interactive prize wheel, offering agents the chance to win an instant reward. There is no limit to the number of spins an agent can earn.
Prizes range from gift vouchers and luxury treats to travel experiences. The campaign is accessed through the Wendy Wu Tours agent portal, where agents must simply enter their booking reference to reveal their prize.
Every Cruise and Tour booking confirmed between June 1 and July 31 will also be automatically entered into the company’s biggest-ever prize draw. The winner will receive a £10,000 Wendy Wu Tours travel credit to spend on future holidays.
Between January and May 2026, bookings increased by 32% year-on-year, with more than 80% of passengers choosing Far East destinations including China, Japan and South Korea. Demand for Japan increased by 60% compared to the same period last year.
Average spend per passenger has increased by 15%. Meanwhile, Cruise and Tour travellers typically spend around 20% more per booking than traditional touring customers as they extend their holidays, upgrade flights and embrace more premium travel experiences.
Customers are no longer looking for a single bucket-list experience – they increasingly want multiple iconic experiences combined into one seamless journey.
Luxury rail journeys, expedition cruising and new styles of experiential travel are now part of the collection, which features partnerships with cruise operators including Azamara, Holland America, HX Expeditions and Star Clippers.
Cruise customers increasingly want more than simply arriving at a destination – they want to understand it, experience it and immerse themselves in it. Meanwhile, touring customers continue to value comfort, convenience and the ability to travel further without logistical complexity.
By combining expert-guided touring with carefully curated cruise experiences, customers can enjoy deeper cultural immersion while still benefiting from the comfort and ease of life at sea. Luxury rail journeys, expedition cruises and longer-duration itineraries further enhance that experience, reflecting the growing demand for slower, richer and more meaningful travel.
Gary King, Head of Trade Sales at Wendy Wu Tours, said: “Whether it’s combining Japan and Alaska, exploring Africa by ocean, rail and safar, or discovering Costa Rica aboard a tall ship, these are the kinds of holidays that capture imaginations and create genuine excitement. The response from the trade has been phenomenal, and we’re delighted to support the launch with the biggest giveaway we’ve ever run.”
The collection’s launch is supported by a consumer-facing free return flights or partner flies free campaign, delivering savings of up to £900pp across selected Cruise and Tour holidays.
