Destination Canada “reimagined” the fan experience with three Natural Watch Parties in four cities during this summer’s FIFA World Cup 2026™, transforming some of the country’s most spectacular landscapes into unforgettable places to watch the beautiful game.
Designed to showcase Canada beyond the host cities of Toronto and Vancouver, the initiative welcomed fans from around the world while highlighting the country’s stunning scenery, outdoor experiences, and warm hospitality.
Hosted in Vancouver, Toronto, Ottawa, and Halifax, the free Natural Watch events screened select matches in iconic settings. Fans paddled across Lake Ontario to the Toronto Islands, gathered along Halifax’s historic waterfront, cheered on Canada beside the Rideau Canal, and watched from 1,220 m (4,000 feet) above sea level on the summit of Grouse Mountain.
“They were more than places to watch football, they showcased a side of Canada many visitors don’t expect – where extraordinary landscapes, welcoming communities, and outdoor adventure are part of everyday life – but it sure seems natural to us,” said Gloria Loree, Senior Vice-President, Marketing Strategy and Chief Marketing Officer, Destination Canada.
“Only in Canada could a World Cup watch party involve canoeing to the Toronto Islands or cheering atop a mountain overlooking the Pacific Ocean.”
Chris Stark, a British broadcaster who hosted the Vancouver Natural Watch Party at the top of Grouse Mountain, said: “I have never seen a football match in an environment like this. It’s a once-in-a-lifetime experience on top of this mountain in stunning Vancouver – which, by the way, is one of the most beautiful places I have ever seen.”
“The FIFA World Cup 2026™ has given Canadians memories we will cherish for generations,” said the Honourable Adam van Koeverden, Secretary of State (Sport) and Canada’s FIFA Sherpa. “Throughout this tournament, what we’ve known has become clear to the entire world – Canada is a great sport-hosting country that shows up for fans on and off the pitch.
It is expected that, once the final numbers are tallied, the FIFA World Cup will have attracted more than one million visitors and contributed $2 billion to Canada’s economy.
Overall tourism revenue is projected to reach $140.9 billion in 2026 – a 6% increase over the previous year – and $216.3 billion by 2035, creating lasting benefits for communities across the country.
