Gold Medal’s “European Getaways” and Pure Luxury’s “European Escapes” initiatives will now run until April 12. The extension includes six additional offers per brand, giving agents more opportunities to drive bookings across a wide range of European destinations
To further incentivise sales, Pure Luxury is running a prize draw offering agents the chance to win a four-night stay at Grecotel Creta Palace in Crete, including flights and transfers for two people. All European package bookings made before the campaign closes will be entered into the draw, with double entries awarded for bookings that include a Grecotel property.
Both campaigns highlight extensive, ready-to-book programmes spanning thousands of hotels and resorts, alongside a mix of scheduled and low-cost airline options. The portfolios are designed to appeal to a variety of budgets and customer preferences, supported by dedicated marketing hubs offering product assets, pre-prepared campaigns and promotional tools aimed at boosting conversions.
Flexible booking options are also in place, with Pure Luxury packages available from a £150pp deposit via its sales centre, while Gold Medal bookings can be secured from £99pp through its website or sales team.
Sarah Lancashire, Marketing and Interim Product Director at Gold Medal and Pure Luxury, said the brands were continuing to see robust appetite for European holidays.
“We have such a strong and varied collection of wonderful properties across Europe, and we continue to see strong demand for short-haul holidays,” she said.
“With new offers added for the extension period and an exciting holiday prize incentive with Grecotel, we’re giving our agent partners even more reasons to start conversations about this vast and varied region and convert bookings before the campaigns end.”
