Wendy Wu Tours will launch a new style of escorted touring in the USA and Canada as it reports strong interest from travel agents ahead of its North American collection’s November unveiling.
Called New Classic Flex, the touring concept is designed to combine guided sightseeing with more opportunities for guests to explore independently and make their own dining choices.
Tours will operate with a maximum of 28 guests and feature predominantly four-star accommodation. Daily breakfast, selected meals, curated sightseeing and local experiences will be included.
Wendy Wu says the format is intended both for traditional escorted-tour customers and travellers who want the reassurance of an organised trip but prefer a less structured itinerary.
Gary King, Head of Trade Sales at Wendy Wu Tours, said: “We don’t want to simply offer another way to tour the USA and Canada. We want to change what people expect from an escorted tour in these destinations.
“With New Classic Flex, we’re bringing together everything that makes a Wendy Wu tour special, extraordinary experiences, expert guides and meticulously planned journeys, with something travellers increasingly value: the freedom to explore, discover and make the journey their own.”
The operator says its UK and Ireland business development team has already received enquiries from agents, with some identifying potential customers before itineraries have been revealed.
The introduction will be supported by what Wendy Wu describes as its biggest-ever agent education programme. It will include face-to-face events across the UK and Ireland, virtual training, a new online learning initiative and fam trips.
Full details of the education programme, itineraries and experiences are due to be revealed when the USA and Canada collection officially launches in November.
King added: “We want agents right at the heart of this launch, with the knowledge, confidence and first-hand experience to sell USA and Canada the Wendy Wu way.”
Wendy Wu Tour’s business development team will contact agents with further details. Anyone wishing to register their interest can email tradesupport@wendywutours.co.uk.
