One year after devastating fires ripped through part of the island, Maui is open for business and encouraging tourists to visit to speed its recovery – but urges them to show respect
“Since the devastating Hawaii wildfires in August 2023 in Lāhainā in West Maui, that resulted in the loss of lives, homes, cultural landmarks, and businesses, the outpouring of support from around the world has been deeply appreciated by islanders, who are ready to open their hearts and home to travellers again,” said a spokesperson from Hawai‘i Tourism Authority (HTA).
“We are still in the midst of recovery efforts but respectful travel to the Hawaiian Islands, especially Maui (with the exception of Lāhainā that remains closed), is encouraged more than ever.
“The best way to support Maui’s recovery is for travellers to visit…Maui’s economy depends on a robust visitor industry and there is still plenty to see and do that is away from the fire-affected areas of Lāhainā Town. Maui is ready to welcome travellers,” they added.
“Visitors are invited to experience Hawaii’s beauty and culture by embracing the Hawaiians’ deep commitment to Mālama, meaning ‘to care for and give back’. This can be done in the following ways: Visit with aloha, compassion and empathy; support local businesses (visit www.mauinuifirst.com) for suggestions; and Mālama (care for) Maui through voluntourism experiences.
Meanwhile, Hawaii is hoping for a tourism boost when iconic acrobatic theatre production company Cirque du Soleil debuts on Oʻahu in December.
‘AUANA’, which will be performed at OUTRIGGER Waikīkī Beachcomber from December 5, follows the story of Hawai’ian culture and stories through the ages, played out through Cirque du Soleil’s range of signature styles.
After leaving Hawai’i it will head off on a global tour.
Auana by Cirque du Soleil is a Hawai‘i-inspired production featuring a cast of powerful acrobats, hilarious comedians, talented musicians and singers, and profound hula dancers. The ensemble brings together international and local talents to shine a fresh light on the spirit of Hawai‘i.
The show will tell unique mo‘olelo (stories) through Cirque du Soleil’s signature style of breathtaking acrobatics and dramatic flair.
The Auana Theatre is in the OUTRIGGER Waikiki Beachcomber Hotel, in Honolulu. The show ‘Auana is an exclusive performance that can only be seen in Oʻahu.
