Luxury tour operator Lusso is running its largest-ever Barbados trade campaign, Bigger. Better. Barbados., which runs through to August 31, 2026.
The five-month initiative has been developed in response to a wave of new hotel openings and significant refurbishments across the island, which tourism chiefs hope will signal a new chapter for Barbados within the luxury travel market.
With nine properties opening or undergoing transformation, the campaign aims to reposition the destination for UK agents, and is targeting a “50% uplift” in bookings.
Delivered in partnership with the Barbados Tourism Marketing Inc. (BTMI) and Virgin Atlantic, the campaign combines sustained trade engagement, curated incentives and a renewed focus on helping agents navigate and sell an evolving Barbados.
The booking incentive will reward each of the five highest-performing agents win an exclusive trip to Barbados on September 23, 2026. The prize includes Premium Economy flights with Virgin Atlantic and five nights’ accommodation for two at a selection of the island’s leading hotels.
During the trip, agents will have the chance to discover some of Barbados’ attractions, including an island mini-moke safari, Dine with a Bajan, and more.
The top-performing agents will each enjoy a luxury stay at either Colony Club, Tamarind, Apes Hill, Blue Monkey and Royalton. Bookings made at these participating properties, will qualify for double points, giving agents increased chances of securing a place.
“As the UK’s leading luxury, trade-only tour operator, our focus has always been on supporting our agent partners,” said Andrew Marshall, Head of Product & Commercial at Lusso.
“Barbados is entering a really interesting phase. There’s a breadth of new product coming through alongside some of the island’s most established names, and that creates a great opportunity for the trade.
“Bigger. Better. Barbados. is our way of supporting agents through that shift, helping them understand what’s new, where the opportunities are, and ultimately how to convert that into bookings.”
The agent winners will be announced in early September.
