Incredible Journeys has a new supplier partnership with Newmarket Holidays, becoming the first B2B operator to offer the escorted touring specialist’s programme to the travel trade.
By making the escorted tours available as individual components rather than fixed packages, Incredible Journeys says it is enabling agents to build more flexible and personalised itineraries.
The move allows agents to package creatively around a core tour, adding pre- and post-tour stays, multi-centre extensions and bespoke elements tailored to individual client needs, but without being restricted by set durations or flights.
Sarah Lancashire, Marketing and Interim Product Director at Incredible Journeys and Gold Medal Travel Group, said the partnership would significantly enhance the brand’s offering to the trade.
“We’re thrilled to be working with Newmarket Holidays and being the first B2B tour operator to bring their tours to the trade,” she said.
“Newmarket’s product is a brilliant fit for Incredible Journeys and will hugely strengthen our offering, giving agents even more choice, confidence and flexibility. We’re looking forward to moving forward together as the consumer demand for experiential holidays continues to grow.”
David Sharman, Chief Commercial Officer at Newmarket Holidays, said the operator saw strong alignment with Incredible Journeys’ trade-focused approach.
“Incredible Journeys’ outstanding reputation with the trade and their ability to add value through tailored packaging make them the ideal partner for us,” he said.
“We’re excited to see agents benefit from our offering for the first time and helping them introduce Newmarket Holidays to customers via a dedicated trade channel.”
Newmarket Holidays tours are now available to book via Incredible Journeys.
