Why sell Tasmania
Located just off Australia’s south-eastern tip, nearly half of heart-shaped Tasmania is protected as a UNESCO World Heritage wilderness, national park or reserve.
It has four distinct seasons, wildlife found nowhere else, food, wines and whiskies that compete on the world stage, and a museum that draws visitors from around the globe.
And all these experiences are close together, which makes it practical for clients with limited time.
A strong run of recent recognition is useful for client conversations. Tasmania ranked #2 Best Island in Australasia and South Pacific by Condé Nast Traveller UK in 2025. Hobart is the only Australian city on Expedia’s 2026 Destinations of the Year list, while The Bay of Fires took #1 Best Beach in Australia from Tourism Australia in 2025, and Time Out UK included Tasmania in the world’s 33 most underrated destinations.
Getting there is easy. From the UK, clients fly into Melbourne or Sydney and connect to Hobart in the south or Launceston in the north in one to two hours. With up to 40 connecting flights a day from Australia’s gateway cities, Tasmania works well both as a week’s extension to an Australian itinerary or as a standalone trip.
Who to sell to
Tasmania’s broad appeal means agents can match different elements of the destination to the right client.
Wildlife enthusiasts can see Tasmanian devils, wombats, wallabies, pademelons, penguins and platypus in their wild habitat, while wildlife sanctuaries offer sightings and up-close experiences.
For active clients, Tasmania’s 60 Great Short Walks take in landscapes that include ancient rainforest, alpine lakes, white-sand beaches and the tallest sea cliffs in the southern hemisphere.
Multi-day epics like the Overland Track at Cradle Mountain entice serious hikers while Derby, in the north east, has some of Australia’s best mountain biking.
For food and drink obsessives, Tasmania has over 70 whisky distilleries (more than any other Australian state), world-leading cool-climate sparkling wines and pinot noir, and a paddock-to-plate culture that runs through the whole island, from Sunday farmers’ markets to Michelin-worthy restaurants.
For curious culture-seekers, the Museum of Old and New Art (Mona), is carved into sandstone cliffs above Hobart’s River Derwent. It’s one of the most talked-about cultural institutions in the world – it’s truly unlike anything else.
For couples or even small groups with time to explore, Tasmania rewards slow travel: it’s unhurried, friendly, yet still feels like a genuine discovery.
What to sell
Tasmanian itineraries can range from a focused five-day trip to well over a week, depending on how much clients want to explore – and most visitors leave wishing they’d allowed more time!
Hobart, the compact capital, is the starting point for most. Mona is 25 minutes by river ferry; Bonorong Wildlife Sanctuary (for devil and wombat encounters) is a 30-minute drive; while convict settlement, Port Arthur Historic Site, a World Heritage destination, is 90 minutes from the capital. Accommodation: Macq01, Henry Jones Art Hotel, Hotel Grand Chancellor Hobart and Crowne Plaza Hobart.
From northern Tasmania’s gateway city, Launceston, a UNESCO City of Gastronomy, wine-focused clients will want to visit Josef Chromy and House of Arras (Australia’s most awarded sparkling wine). Then follow the Tasting Trail to Cradle Mountain, in the north west, for the jagged peak above Dove Lake, wilderness walks and Devils@Cradle experiences.
Accommodation: Peppers Silo Hotel, Cradle Mountain Lodge, Discovery Resorts – Cradle Mountain.
The east coast and Freycinet Peninsula is built around water and wildlife. The evening penguin tour at Bicheno, where little penguins (the world’s smallest) come ashore to their burrows, works for all ages.
Further south, Wineglass Bay is reached via a two-and-a-half-hour return walk through Freycinet National Park. The views are worth the climb. Eco-cruises from Coles Bay take clients along the peninsula, regularly spotting dolphins, seals and seabirds, while Freycinet Air offers scenic flights for the full aerial perspective.
Accommodation: Freycinet Lodge, Edge of the Bay, Saffire Freycinet, Little Beach Co, Picnic Island.
The west coast suits clients who want real wilderness. Gordon River Cruises from Strahan is a full-day experience through World Heritage waterways with stops among ancient Huon pines.
Par Avion Wilderness Tours runs scenic flights and overnights in the remote Southwest National Park. The West Coast Wilderness Railway is a historic rack railway that winds through rainforest and dramatic mountain scenery between Queenstown and Strahan.
Accommodation: Risby Cove, Strahan Village, Pumphouse Point.
What’s new
• Pumphouse Point has added two new lakeside retreats at Lake St Clair, Australia’s deepest lake
• Picnic Island – a private island off Freycinet National Park – has reopened after major upgrades, offering exclusive stays for two to eight guests, with a private chef, daily curated experiences and fully off-grid, sustainable operations
• Callington Mill Distillery has opened a new lounge bar and dining room on Hobart’s historic harbourfront for tastings and cocktails of its world-class whiskies and gins.
• An addition to Tourism Australia’s Cultural Attractions of Australia collective, the West Coast Wilderness Railway has launched new journeys, including Beyond the Line premium small group experience and A Moving Feast on the Cryptic Express ride and dine collaboration with Agrarian Kitchen.
