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First Class service for agents 

Canada specialist First Class Holidays has expanded its trade team in response to rising demand from agents. 

Recruiting up to 18 new staff to its team before the annual ‘peaks season’ in early 2024 will mean quicker turnaround on quotes for agents and a more seamless service throughout the year, says Daniel Gathercole, the operator’s Managing Director. 

Among the new appointments are Lorna Curry, who joins as Product Manager for Canada and America, and Claire Green who is tasked with helping the brand grow in Northern Ireland. 

Adds Gathercole: “Canada is selling extremely well at the minute, and our recruitment drive means we can offer same-day quotes for agents for all our destinations. With all flights and hotels now in booking range for the 2024 Canada season and with new brochures soon to launch we really are optimistic 

that the growth will continue into peaks in 2024 and beyond.” 

The operator will again run its First Class Agent Escapes to Canada in 2024, after a successful inaugural event in 2023. 

The initiative, in partnership with Destination Canada, offers agents the chance to visit Canada with a friend or partner for a heavily discounted price. 

Adds Gathercole: “In 2023 we ran trips to Vancouver, Toronto and Montreal for just £399pp, including flights, transfers and accommodation.  

“Building on from our big Canada fest agent experiential training this year where we had over 40 agents in Toronto, we plan to do something similar in September 2024….  

“This will be announced ahead of peaks, so agents should watch this space.”  

First Class Holidays’ offers a Price Match Promise – if a customer finds the same holiday at a lower cost, the tour operator will match the price. 


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