Gold Medal and Pure Luxury have each announced new dedicated Europe campaigns for August 2026. In Focus: Europe by Gold Medal and Exceptional Europe by Pure Luxury are designed to help drive last-minute bookings and to support agents with enquiries from clients looking to secure their 2027 holidays.
Both campaigns offer extensive property portfolios, flights from scheduled and low-cost airlines, and options to suit a spectrum of budgets and preferences.
Gold Medal has published a 68-page Europe brochure and selling guide, which is available to order now via TradeGate. The collection includes beach escapes, family getaways and golf retreats.
Pure Luxury’s Exceptional Europe campaign showcases a curated collection of unique, iconic and ultra-luxury hotels and resorts.
Both campaigns come complete with dedicated destination hubs for agents, filled with inspiration, downloadable social media assets, point-of-sale materials and exclusive regional offers from a selection of UK airports.
To incentivise bookings, Gold Medal is offering five places on a Crete and Santorini FAM trip in partnership with Domes Resorts.
Pure Luxury package bookings can be entered into a prize draw for a four-night, half-board stay for two at Kimpton Atlantico with return flights to the Algarve.
All Gold Medal and Pure Luxury Europe package bookings made throughout August can be entered into the draws.
European packages can be secured with Gold Medal with deposits from £99.
Pure Luxury packages are available from £150pp deposit, with added inclusions such as complimentary UK airport lounge passes and UK chauffeur service from Blacklane.
For both brands, agents can earn up to £1,500 in Farebank Rewards, with an additional £10 bonus for Domes Resorts bookings made in August.
Sarah Lancashire, Marketing and Interim Product Director at Gold Medal and Pure Luxury, commented: “Europe is a major focus for us right now as we continue to expand our portfolio of standout properties across the region.
“Crucially, each campaign goes beyond the usual Europe selling tips, with specialist insight from the experts offering destination knowledge that can only be gained by being there. And, because at Gold Medal Travel Group we believe first-hand experience is vital to selling with confidence, we’re rewarding agents making bookings with these two exceptional incentives.”
Further details are available on the In Focus: Europe and Exceptional Europe campaign hubs.
