Consumers invited to experience BC’s Rainforest to Rockies

Consumers invited to experience BC’s Rainforest to Rockies

Destination British Columbia is offering consumers the chance to win a holiday for two to the Canadian province as part of a new ‘Rainforest to Rockies’ tourism brand.

A highlight of the campaign is an immersive ‘Wall of Wonder’ which will be resurrected in the Tottenham Court Road area from January 29. The wall will transport passers by to the rainforests, coast, desert and peaks of the Canadian Rockies, reflecting the ever-changing landscapes discovered along Rainforest to Rockies in British Columbia.

Rainforest to Rockies is the first of several British Columbia itineraries that Destination BC is promoting globally.

The new initiative is part of “Invest in Iconics,” a long-term strategy that emphasises geographic and seasonal diversification.

Visitors to the ‘Wall of Wonder’ will be able to enter a competition to win a holiday for two to the province and experience their own Rainforest to Rockies ‘road trip of a lifetime’, with Trailfinders.

To enter the competition, visit the Rainforest to Rockies ‘Wall of Wonder’ located at Outernet, Charing Cross Rd, London, WC2H 8LH and tag a photo or video @rainforesttorockies on Instagram  along with the hashtag #rainforesttorockies. Posts must be shared before 12.59pm February 12 2024.

“We’re really hoping the BC Wall of Wonder will bring a bit of ‘Rainforest to Rockies’ magic to the streets of London and surprise visitors who will be able to step out of the hustle and bustle and find a moment of calm and wonder in their otherwise busy day” said Maya Lange, Vice President of Global Marketing at Destination BC.


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