Agent on location: Sharm El Sheikh

Becci Hughes from Hays Travel takes a trip to Sharm El Sheikh to brush up on the Red Sea Holidays hotel portfolio across the Egyptian city

My recent Red Sea Holidays fam trip was an amazing opportunity to stay and explore several properties across Sharm El Sheikh. The itinerary included hotel visits, time on the water and plenty of chances to take in the destination, giving me a clear understanding of the atmosphere and guest experience at each property.

I arrived into Sharm later in the evening and transferred to the Grand Sharm Hotel. After checking in, I joined a few of the group for relaxed drinks at the bar before heading to bed. Even in this short time, I noticed how warm and friendly the atmosphere was. The staff made everyone feel welcome and the group bonded straight away.

The next day was one of hotel visits. I had the chance to explore a selection of Red Sea Holidays properties, including Ghazala Beach and Sharm Plaza, each offering something unique.

SHARM INSET1
A mosque in Sharm El Sheik
SHARM INSET2
Swimming at Ras Mohamed

Some resorts were vibrant and ideal for families, while others had a calmer, more romantic feel suited to couples or those wanting a peaceful getaway. Walking through the grounds, viewing rooms, and meeting the teams at each hotel provided insight that goes far beyond brochures or online descriptions. I was genuinely surprised by how different each property felt, even when they were located close together.

On the third day, I experienced a completely different side of the destination with a boat trip to White Island and Ras Mohamed National Park. The scenery was stunning, with crystal-clear waters and colourful marine life.

Snorkelling here was a highlight of the trip – a perfect reminder that the Red Sea is not only about great hotels but also unforgettable natural experiences. The relaxed, fun atmosphere on board also helped the group connect even more.

On the final day, I took time to reflect on what I had learned. Throughout the trip, I stayed at the Grand Sharm, which allowed me to really understand its layout, dining, and guest experience.

Seeing the properties in person made it clear which guests each hotel is best suited to, and gave me confidence in describing them accurately to customers. As an example, Ghazala Gardens is an all-inclusive resort so is ideal for families. Our guide Soleman was fantastic: friendly, knowledgeable, and great fun to be around. The Red Sea Holidays team was also excellent: organised, caring, and always available.

TOP Selling TIPS

Understand the customer first: Start by asking what atmosphere they’re looking for — “lively”, “relaxed”, “family-focussed”, or “quiet” — to match them with their perfect resort.

SHARM BECCI
Becci Hughes, Hays Travel

Promote excellent value for money: Highlight the outstanding value compared to other long-haul destinations, with high-quality resorts at competitive prices.

Use repeat guests as reassurance: Mention the high number of returning guests as a strong sign of customer satisfaction and trust in the destination.

Sell the experience, not just the hotel: Focus on what makes the Red Sea special, from snorkelling to excursions to place like Ras Mohamed National Park.

Highlight year-round appeal: Reassure clients with the promise of sunshine, warm sea temperatures, and reliable weather throughout the year.

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