A masterpiece from Gold Medal and Atlantis, The Palm

A masterpiece from Gold Medal and Atlantis, The Palm

Gold Medal and the five-star hotel Atlantis, The Palm are collaborating on a new initiative called A Golden Masterpiece.

Launching with a supporting guide, offers and marketing assets across the brand’s social channels and website, the latest campaign is reminding agents about the experiences the hotel can offer.

And in partnership with Atlantis, The Palm, Gold Medal is giving agents the chance to win their own holiday.

When entering the incentive, agents can decide which of three Atlantis, The Palm holidays they would hope to win. These are: a couple’s holiday with Imperial Club benefits and dinner for two; a family holiday for up to four people, during the school holidays, with dinner at Wavehouse and bowling; or a friend’s holiday for up to four people, with access to WHITE Beach, spa treatments and an upgraded dining experience.

To be in with a chance of winning one of the holidays, agents must book a three-night stay or more at Atlantis, The Palm, Dubai between May 21 and July 31.

Packages including Imperial Club Rooms will gain double entry into the draw. Gold Medal will announce the winners in August.

Atlantis, The Palm was the first resort to open its doors on Dubai’s manmade island, The Palm, in 2008. Since then the resort has established itself as a firm favourite of families with attractions that include Aquaventure Waterpark and marine life at the Lost Chambers Aquariumto and Michelin-star restaurants at the hotel.

Sarah Lancashire, Marketing Director shared: “We are delighted to be collaborating with Atlantis, The Palm on this campaign, which has so many exciting touchpoints for agents throughout. With events planned in across the UK for agents, a webinar and incredible incentive prizes, there are countless opportunities to rediscover the shimmering masterpiece that is Atlantis, The Palm.

Lancashire continued: “Gold Medal were the leading B2B operator supporting its opening all those years ago. To this day, agents and their clients still love this property and for good reason, the list of opportunities here are endless and the team are always updating its offering to ensure they stay competitive in Dubai’s ever-changing landscape. To agents who may think they know this property, we are encouraging them through this campaign to rediscover its possibilities.”


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