Often overshadowed by Alberta’s world-famous Rocky Mountain destinations, Edmonton is quietly emerging as one of Canada’s most exciting urban escapes.
Home to a thriving arts scene, innovative culinary experiences, major attractions and North America’s largest urban parkland, Alberta’s capital offers plenty to discover.
Now, the new Discover Edmonton Pass and Edmonton Explorer trolley are making it easier than ever for visitors to experience more of the city in a single trip, providing a simple way to experience some of the city’s leading attractions while saving both time and money.
Designed for both short breaks and longer stays, the Discover Edmonton Pass allows visitors to choose the sightseeing option that best suits their itinerary.
A 24-hour pass includes admission to two attractions, while a 48-hour pass covers four attractions and a 72-hour pass includes access to six participating experiences. The flexible format gives visitors the freedom to create their own city adventure while enjoying added value along the way.
Included attractions showcase some of Edmonton’s cultural and family-friendly highlights. The Art Gallery of Alberta, one of Western Canada’s leading visual arts institutions, offers visitors the chance to explore an impressive collection of historic and contemporary works.
Meanwhile, Fort Edmonton Park, Canada’s largest living history museum, brings Alberta’s past to life through immersive exhibits that trace the region’s development from the fur trade era through to the early 20th century. The pass also includes Edmonton Valley Zoo, making it an appealing option for families travelling with children.
The Discover Edmonton Pass comes at a time when more travellers are looking for easy-to-plan, value-driven experiences that allow them to get beneath the surface of a destination. Rather than spending time purchasing individual tickets or navigating multiple booking systems, visitors can focus on exploring the city’s attractions and neighbourhoods with a single pass.
Complementing the experience is the Edmonton Explorer trolley, a vintage-inspired hop-on, hop-off service designed to help visitors move easily between some of the city’s most interesting districts, attractions and hidden gems. The service allows travellers to explore at their own pace while taking in the city’s atmosphere along the way.
The trolley provides a convenient way to discover Edmonton’s diverse neighbourhoods, vibrant cultural scene and growing collection of independent cafés, restaurants and local businesses. For visitors without a car, it removes many of the logistical challenges often associated with navigating a new city and encourages exploration beyond the main tourist highlights.
For travel advisors, the Discover Edmonton Pass provides an easy way to encourage clients to spend more time in Alberta’s capital before or after visiting Banff, Lake Louise or Jasper. Edmonton offers a very different side of the province, combining culture, shopping, food and outdoor experiences within an accessible urban setting.
Beyond the attractions included in the pass, visitors can explore Edmonton’s renowned culinary scene, browse local markets and boutiques, or enjoy the vast North Saskatchewan River Valley, which offers opportunities for walking, cycling and paddling in the heart of the city. Edmonton is also known as Canada’s Festival City, hosting a packed programme of events throughout the year.
Whether visiting for a day, a weekend or as part of a wider Alberta itinerary, the Discover Edmonton Pass and Edmonton Explorer trolley provide an easy way to uncover more of Edmonton’s culture, history and character. For travellers keen to see beyond the Rockies, Alberta’s vibrant capital offers plenty of reasons to stay a little longer.
