Following a major transformation, Rimrock Banff, Emblems Collection has reopened as the first Emblems Collection property in North America, introducing a new era of mountain wellness and luxury to the Canadian Rockies.
Perched high above the Bow Valley, the landmark hotel combines spectacular views with a strong focus on wellbeing, culinary experiences and immersive outdoor adventures. The reopening provides travel advisors with a standout luxury option for clients looking to experience Banff beyond the traditional mountain holiday.
The property’s 320 guestrooms and suites have been completely redesigned, with expansive windows framing panoramic Rocky Mountain views. Throughout the resort, interiors have been inspired by the surrounding UNESCO-protected landscape, creating a seamless connection between indoors and out.
A major highlight is the new 9,600-square-foot wellness bathhouse, one of the most ambitious wellness developments in the Canadian Rockies. Guests can enjoy vitality pools, hydrothermal circuits, saunas, steam rooms, cold plunges and a mountain-facing infinity pool, all designed to encourage rest, relaxation and reconnection with nature.
Food and drink are equally important to the Rimrock experience. Four new dining concepts showcase Canadian terroir and locally sourced ingredients, allowing guests to experience Alberta’s evolving culinary scene alongside its spectacular scenery.
The hotel also offers a unique Pathfinder programme, with dedicated experts curating personalised experiences both inside and outside the national park. Activities range from guided hikes and glacier adventures to alpine yoga, forest bathing and Indigenous cultural experiences, catering to travellers seeking meaningful and immersive experiences.
The reopening comes at a time when demand for nature-led luxury travel continues to grow. Increasingly, travellers are looking for holidays that combine exceptional accommodation with wellness, adventure and authentic connections to a destination.
For travel advisors, Rimrock Banff offers a natural centrepiece for a wider Alberta itinerary, pairing perfectly with Lake Louise, Canmore and Jasper for a premium Canadian Rockies journey.
Frontier Canada offers seven nights at Rimrock Banff, Emblems Collection from £2,695pp, including accommodation, flights from Heathrow to Calgary with Air Canada and transfers.
