ANZCRO UK is focusing on Western Australia with a fam trip and dedicated campaign.
The fam trip, which was in partnership with Tourism Western Australia and Qantas, consisted of two tailored itineraries for seven travel professionals.
One agent was Jeannie Palmer from The Sussex Travel Company, who won a place on the trip courtesy of ANZCRO’s ‘Win Your Way to WA’ campaign. A total of 130 agents took part through bookings, webinars and in-person training.
The first group ventured north to Monkey Mia in the UNESCO listed Shark Bay, while the second explored wineries and gourmet offerings from Margaret River in the south. Highlights included the Pinnacles Desert and Hutt Lagoon, as well as spotting dolphins, quokkas and kangaroos.
Palmer said: “The Western Australia fam trip was truly unforgettable. Experiencing the destination first-hand has given me the confidence and enthusiasm to inspire my clients to discover the unique beauty and experiences of Western Australia.”
Shubhra Halliday, Sales Director at ANZCRO UK, added: “Western Australia offers a world of adventure and Qantas’ direct service makes it even more accessible for UK travellers. This campaign has been a milestone in inspiring both agents and holidaymakers to choose Western Australia as their next destination.”
