WA and Emirates head west together

WA and Emirates head west together

Emirates and Tourism Western Australia have signed a partnership agreement that will see them working together to raise the profile of the region through collaboration and joint marketing campaigns.

The collaboration has been sparked by a surge in demand from UK visitors with Emirates recommencing a second daily service on its Dubai-Perth route from December 1 2024.

The UK is the largest source market for visitors to Western Australia. For the year ending September 2023 111,000 Brits arrived into Perth – and they are staying longer with the average length of stay in the state rising from 22 nights in 2019 to 25 nights in 2023. 

Experiences throughout the state include opportunities for those looking to experience Aboriginal culture. 

For example, Murujuga National Park, home to the world’s largest collection of petroglyph, is awaiting a decision on its nomination for a UNESCO World Heritage-listing. The area is a significant Indigenous site with rock art dating back to 50,000 years.

For those looking to experience the wildlife and unique tides of the Indian Ocean, Kimberley (pictured) Expedition cruising in the north has welcomed new luxury operators Seabourn and Scenic. 

The Kimberley is one of the world’s last remaining wildernesses and expedition cruising here has been described on par with Antarctica.

Accommodation across the state is also on the rise, from luxury branded hotels in the country’s sunniest capital city, to luxury lodges such as the new Wadjemup Lodge on the A Class reserve of Rottnest Island, due to open in late 2024.

Emirates says it experienced a 26% surge in UK passengers last year. The airline, which flies to more than 140 destinations across six continents, is currently undergoing an extensive multi-billion dollar (over $2 billion) retrofit programme.

emirates.com; westernaustralia.com

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