Agents completing the newly launched Utah Specialist Academy by 31 July will be in with a chance to win a place on a dedicated UK & Ireland fam to the state early in 2024.
The new learning programme has been designed to ‘elevate’ knowledge of the region, according to the Utah Office of Tourism, and has particular emphasis on Utah’s ‘Mighty 5’ National Parks, its acclaimed red-rock landscape and stannic scenic drives.
Graduates of the academy will receive ongoing open access to the programme and its resources including, training updates, information on new Utah experiences and access to the industry resources page with assets, itineraries and new product updates.
Utah Office of Tourism Global Markets Specialist Jody Blaney said: Tthe UK is the number one long haul source market to the US and the goal of this programme is to maintain and boost that by providing travel advisors with the tools and knowledge to sell the incredible experiences Utah has to offer.
“The resources, information and assets provided in the Utah Specialist Academy will give travel advisors the confidence, familiarity, and knowledge to close more leads and ultimately drive sales.”