Undiscovered Eastern Tennessee

Clients that venture east in Tennessee will find natural wonders and authentic musical gems...

Why sell it

Tennessee may be best known for its music and whiskey but the state beyond the bars and crowds of the main cities lies in wait for visitors in search of off-the-beaten-track experiences. Eastern Tennessee offers an authentic alternative with natural gems ranging from hiking the Appalachian Trail, whitewater rafting on the Ocoee, Nolichucky or Pigeon Rivers or taking in the views of Great Smoky Mountains National Park, which was the U.S.’s most visited national park in 2021 with over 14 million visitors. 

Who to sell to

For music lovers there’s still plenty of foot-tapping to be done in the east, especially in Bristol which is the birthplace of country music. Follow the Tennessee Music Pathways in Bristol, Chattanooga, the Smokies or Knoxville to discover festivals, attractions and live music venues.

For families, there’s Tennessee Aquarium in Chattanooga, Bays Mountain Park and Planetarium in Kingsport or Navitat in Knoxville. Outdoor enthusiasts will enjoy hiking, biking, boating and more in the many state and national parks.

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What to sell 

Eastern Tennessee has a year-round calendar of events, but a highlight is Schulz Brau Brewing’s Oktoberfest in Knoxville: two-weeks of live music, bratwurst eating contests and plenty of craft beer. 

Chattanooga’s Riverbend Festival offers three days of rock, country, urban and bluegrass music while during the colder months Pigeon Forge Winterfest brings Christmas cheer to the Smoky Mountains. 

There’s also a Harvest Festival, Flower and Food Festival and a Smoky Mountain Summer Celebration at Dolly Parton’s Dollywood in Pigeon Forge.

Tennessee is famous for its whiskey and the Whiskey Trail shows off the state’s signature spirit at over 10 distilleries. 

The state also produces premium craft beers and wines. Suggest a guided craft beer experience with Knox Brew Tours or Chattabrew Tours. Tennessee also makes wine: the Wine Trail offers everything from dry Chambourcin to cherry jalapeno wine. 

How to sell it

Eastern Tennessee is the perfect road trip destination with several self-guided driving routes already mapped out. 

Follow the Rocky Top Trail for nature and wildlife or check out the childhood home of Dolly Parton on the Sunny Side Trail. Or hire a motorhome and explore Chattanooga and the Tenessee River Gorge before heading to Knoxville and the edges of the Smokey Mountains and finishing in Bristol. discoverTNtrails.com

What’s new 

Dollywood will open a new resort, HeartSong Resort and Lodge, and a new roller-coaster in late 2023. 

Ride a scenic chairlift to a mountain-top farm at the newly opened Skyland Ranch or stay in a luxury treehouse at Sanctuary Treehouse Resort, both in Sevierville.