TUI extends holiday experiences programme

TUI extends holiday experiences programme

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TUI has unveiled a major expansion of its holiday experiences programme, offering customers more than 650 excursions in over 100 destinations.

Developed with local destination partners, TUI Collections tours and activities have been crafted to provide enriching, more sustainable experiences led by expert guides that deliver local insights.

New research commissioned by TUI reveals that nearly 70 per cent of holidaymakers on a sun and beach holiday are likely to book more than one experience during their stay and 74 per cent while on a city break.

In response, TUI Collection has grown its total number of experiences by over 50 per cent, from 385 to 650. Experiences on offer include visiting must-see sights while learning about different cultures in over 100 destinations. Customers can choose from day trips, attraction tours, boat trips, walking tours, exploring the great outdoors and food and drink related excursions.

Highlights of the new excursions include a Holbox Island Boat and Buggy Tour from Chiquila, Mexico; a Majorcan village tour visiting Port de Soller and Sa Calobra, involving different forms of vintage and historic transport; and a hike in the Atlas Mountains in Morocco, exploring scenic trails, discovering remote Berber villages, markets and a cooking class organised by a Berber family.

Peter Ulwahn, CEO of TUI Musement, the tours and activities division of TUI said: “With a TUI Collection experience, holidaymakers can delve deeper into a destination, creating unforgettable memories and incredible stories in a way that’s more sustainable and supports local communities.”

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