Travel and tourism websites rank among the least accessible in the UK and require the most urgent improvements going into 2026, according to new research.
The State of Accessibility Report by brand communications agency Warbox analysed Google Accessibility Scores for more than 1,200 UK websites across 14 sectors. It found that nearly half (48%) of all UK websites need accessibility upgrades next year or risk excluding disabled users.
Travel and tourism performed worst overall, with 79% of sites requiring improvement, far higher than the UK average.
The report warns that seemingly small barriers ranging from tiny font sizes to weak colour contrast, can prevent millions of people from accessing services online.
The findings come as 80% of UK adults with disabilities say they feel excluded by badly designed websites, with brands missing out on significant sales as a result.
Other sectors also scored poorly, with 70% of hospitality sites, 64% of fashion sites, 63% of wider retail, and 61% of legal websites requiring accessibility improvements.
Mark Fensom, director at Warbox, said it was concerning that many brands still fail to meet accessibility standards introduced more than 25 years ago.
“Simple changes, like adding image descriptions or ensuring forms have correct labels ,can make a big difference. Ultimately, it’s a brand’s duty to champion accessibility.”
Tania Gerard, Accessible Marketing Consultant and Founder of Tania Gerard Digital, adds: “Customers don’t just leave a website; they form a lasting impression of that brand. Accessible design isn’t just about compliance; it’s about showing people they matter.”
