Following the success of Australian Netflix drama ‘Territory’, which premiered in October 2025, Tourism NT has launched ‘Territory – for Real’, a campaign designed to highlight the Northern Territory’s incredible landscapes and bookable tourism experiences.
Included in the campaign are several ranches offering guests an authentic outback station experience similar to what is showcased in the series, as well as highlighting ‘set jetting’ content and itineraries all of which are available at northernterritory.com/territory.
What impact has the Netflix show Territory had on visitor interest?
The show has put the Northern Territory on the map. It follows a family’s fight for power in the Australian outback. The show was filmed on Tipperary Station, a real-life cattle station, and features local Territorians and staff members as extras. Viewers can see shots of the dual UNESCO World Heritage site Kakadu National Park, Litchfield National Park and Berry Springs. The series showcases the natural beauty and landscapes of the Northern Territory and is certainly piquing people’s interest.
Tell us why first-time visitors should add NT to their Australia itinerary.
UK visitors love the Northern Territory. It’s the number one spot in Australia for nature and culture. It’s not a big city experience, but if you want to immerse yourself in something that’s truly remarkable and real, you cannot go wrong with the Northern Territory. It’s also a very spiritual place for locals.
The Top End and Red Centre in the NT offer two very different types of experiences. As seen in Territory, the Top End is great for nature lovers and adventurers with its lush landscapes. Indigenous-based tourism can be enjoyed across the territory but, perhaps the most iconic, is Uluru where we’d always recommend adding to a trip.
Ayers Rock Resort in Uluru is celebrating its 40th anniversary. Sunrise Journeys, its immersive Indigenous light show experience, premiered in July this year. It is an early morning sensory experience showcasing Anangu artwork. Another incredible piece titled Field of Light has been completely refreshed. It features 50,000 lights over a desert expanse of more than seven football fields.
Another icon in the Red Centre is Kings Canyon, the rim walk is a must do hike, it’s breathtaking at sunrise. It’s located in Watarrka National Park which has just been added to the National Heritage List in recognition of the site’s outstanding heritage value to Australia.
A city first for Darwin, The Larrakia Cultural Centre is a project of the Larrakia Development Corporation and will be built at the foot of the Larrakia sacred site at Stokes Hill overlooking Darwin Harbour. A new place for locals and visitors to immerse themselves in Larrakia culture.
What are visitor numbers like from the UK?
The UK market is our best recovered market since Covid. We’re back up to 80% and spend has increased. We’re also noticing that visitors are making the commitment to travel for longer.
Multistate itineraries continue to be popular with travellers combining the NT for its must see national parks and oldest living cultural sites such as Kakadu. I was recently in Alice Springs and met up with a 32-strong tour group from the UK. They were doing a 60-day Australian tour, which blew me away. That’s dedication.
What exciting developments can agents sell for 2025?
We’ll be rolling out high-end walking and biking products across Uluru and Watarrka National Park in 2026. Mid 2025 will see the Jatbula Walk at Nitmiluk National Park, which is a 62km Jatbula Trail eco-adventure delivered by the Jawoyn people. Guests can find it just outside of Katherine in the Northern Territory’s top end. A five-day hike is also slated to launch within Uluru-Kata Tjuta National Park in April 2026.
New art galleries will be opening in Alice Springs and Darwin. These include Alice Spring’s National Aborginal Art Museum and Darwin’s Northern Territory Art Gallery. Both are set to open in 2026.
