Travel Talk: Fred. Olsen

Kelly Virgo, Branch Manager of Fred. Olsen Travel Agents Worthing tells Jessica Alexander about the response to opening a new branch and the benefits of working in a high street store.

Travel Talk: Fred. Olsen

Kelly Virgo, Branch Manager of Fred. Olsen Travel Agents Worthing tells Jessica Alexander about the response to opening a new branch and the benefits of working in a high street store.

Since opening the new Fred. Olsen branch in Worthing business has been really positive. Our Grand Opening event in January gave us great brand awareness and inspired bookings, plus we had lots of interest from passing traffic. 

Worthing has a great community feel and specifically in the arcade where all the shops here make a real effort to be friendly and also work together to help each other’s businesses.

It’s so great to be able to serve the customers who live in your hometown. Even though the internet can be good for research, I feel like high street is absolutely making a comeback. I am finding customers are more astute to the reality that you don’t always get a better deal online, and are making the most of being able to sit back and let us help. Also  people do still love a brochure!

Opening of Worthing Shop 1

New beginnings

We had a fantastic grand opening on January 10 with tour operators and sponsors, local businesses, media and customers joining us for a glass of bubbly and a cake then cutting of the ribbon! We also offered an additional booking discount for bookings in our opening month of January. Following some great opening offers, we are now planning some more focused product and destination events throughout the year such as a ‘Disney princess and hero day’, a cruise fair, and an evening of Italian food and ambiance with customers.

Whilst we naturally have customers who love cruising, Worthing is also very much a family town. We have seen bookings from families, singles and couples of all ages wanting anything from flights only, a summer beach break, safaris, worldwide tours and of course lots of cruises!

I would say short-haul the Greek islands are as popular as ever and selling well. Long-haul we have had lots of interest in Canada and Japan with people wanting to see the colours of fall and also cherry blossoms. Lastly, people have and always will want to see the other side of the world so we are getting lots of Australia enquiries. 

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