Trade-only tour operator launches new brochure

Trade-only tour operator launches new brochure

Lusso has introduced its first Europe & North Africa brochure exclusively for the trade.

Available for agents to rack in store or download, the brochure is filled with destination guides, don’t-miss experiences and suggested itineraries giving “a flavour of what the region has to offer”.

The brochure represents a change of focus from the operators traditional style and offers specialist knowledge and first-hand experience of travelling in a destination, rather than a catalogue of hotels, which Senior Product Manager for Europe & North Africa, Helen Brown says can instead be found on Lusso’s website.

Brown said: “In the last 15 months alone, eight of our team have been to 12 different European destinations – appraising the hotels, talking to the locals and seeking out those one-of-a-kind experiences that make travelling with Lusso so special. Of course we offer the best hotels, but we wanted the brochure to reflect our depth of knowledge and the staggering diversity of travel opportunities that Europe and North Africa have to offer.”

Rather than pages of hotel information, the new brochure includes a single hotel directory for each country featured, listing all hotel partners at the time of going to press.

Managing Director, James Weaver, adds: “We are constantly evaluating and adding to our hotel portfolios in all areas of the business, looking to ensure they match our high levels of knowledge and expertise.

“But as this may change during the lifetime of the brochure, the directories also include a QR code taking agents and their clients to our website, where they’ll always be able to find our most up-to-date hotel listings.”

To ensure the brochure is sustainably produced, Lusso has chosen neither to date the brochure nor to price hotels or itineraries, In order to “give the brochure a far longer shelf life and greatly reducing any chance of wastage.”

Lusso has also paid to carbon balance the paper through the World Land Trust.

lussotravel.com

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