The First Collection incentivises UK travel trade

The First Collection, Dubai’s newest lifestyle hotel brand, has launched a booking incentive to celebrate the opening of its second property, The First Collection Business Bay.

The First Collection incentivises UK travel trade

The First Collection, Dubai’s newest lifestyle hotel brand, has launched a booking incentive to celebrate the opening of its second property, The First Collection Business Bay.

Travel agents can earn free hotel stays, shopping vouchers and more when they sign-up to The First Group Hotel Rewards and book The First Collection Business Bay.

The incentive also applies to bookings made at the brand’s debut Dubai property, The First Collection Jumeirah Village Circle, as well as Wyndham Dubai Marina and TRYP by Wyndham Dubai, all operated by parent company, The First Group.

To start earning points, UK bookers must first register their company with The First Group Hotel Rewards by emailing their credentials, such as a business card, to Su.Myat@thefirstcollection.ae.

Agents receive points for every booking made at a participating hotel, with more points earned for higher-value rooms categories. Bookers require just 30 points (between 10 and 30 room nights depending on the room category booked) to earn a AED 100 mall gift voucher, for example.

The First Collection Business Bay offers 437 stylish rooms and suites with sustainably designed amenities, a fully equipped gym, modern spa and 25-metre open-air swimming pool, part of the outdoor sundeck area, with uninterrupted views of the Burj Khalifa and Downtown Dubai.

“As Dubai’s popularity with British leisure and business travellers continues to grow, driven by an incredibly supportive travel industry committed to selling the destination, the time is right for us to strengthen ties with UK travel bookers, and raising awareness of The First Group Hotels Rewards programme is a great place to start,” says Karim Abdelhamid, Vice President Hotel Operations at The First Group Hospitality.

“Travel agents are a vital distribution channel for The First Collection and its sister properties in The First Group portfolio, and with our hotel offering expanding, most recently in the city’s high-profile Business Bay district, bookers can capitalise on demand for Dubai stays in top locations by signing up to our trade-focused incentive.”

thefirstcollection.ae

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