Texas roadshow

Travel Texas, in partnership with Virgin Atlantic, celebrated the launch of their new London Heathrow to Austin route while also promoting everything new and exciting in Texas

As part of the recent Texas roadshow, agents experienced a night of true Texan hospitality in London earlier this year.

Travel Texas, in partnership with the Virgin Atlantic management team and cabin crew, celebrated the launch of their new London Heathrow to Austin route while also promoting everything new and exciting in Texas, alongside the launch of the Texas Frontiers campaign.

Hablo and Selling Travel Magazine were the official trade media and social media partners to the roadshow and event.

SSP6647 1 scaled

The evening took place at Casa do Frango in London, which has a suitably rustic, western feel to its décor. The event was organised by MMGY Hills Balfour and MDSG. Sixty-eight agents from various agent networks attended. 

The evening included presentations from Travel Texas and seven partners and from Virgin Atlantic, a feast-style meal of appetizers and BBQ chicken, and to finish a Texas quiz to win three prizes. Goody bags were distributed at the end of night. 

The prizes included a 14-night holiday for the winner and partner with Virgin Atlantic economy flights, with lodging provided by participating Texas partners. There were also two experiential FAM trip places with Virgin Atlantic flights up for grabs, with lodging provided by Texas partners.

SSP7264 scaled

The Texas delegation comprised:

  • Travel Texas – Tommy Woods
  • Visit Dallas – Liliana Rivera
  • Visit Austin – Julie Chase
  • Visit Fredericksburg – Karyn Mayo
  • Visit Houston – Anja Puschmann
  • Visit Lubbock – Amy Zientek
  • Visit San Antonio – Francisco Gallegos
  • Visit The Woodlands – Elizabeth Eddins