Agents will be automatically entered into a Visit St. Pete-Clearwater “mega-FAM” competition by completing modules on the destination’s new AI-powered training platform.
Agents who complete all six modules will be entered into prize draws taking place in March, April and May, with earlier completion increasing their chances of selection.
Additional incentives include doubled entries for those who finish the course ahead of Visit St. Pete-Clearwater’s UK roadshows in London on April 20 and Manchester on April 21.
The mega-FAM itself is scheduled for June 8–12, 2026 and will host 30 agents across two itineraries, which converge at the end of the trip. Participants will experience a range of highlights, including stays at key properties across downtown St. Petersburg, St. Pete Beach and Clearwater Beach.
The itinerary also features immersive experiences such as exploring the destination’s renowned arts scene, dolphin spotting excursions, watersports along the Gulf, and relaxation on its award-winning beaches. Additional activities include axe throwing, candle-making workshops, tiki cruises and sunset cocktail events.
The newly launched VisitSPCExpert.com offers a flexible, self-paced learning experience, allowing agents and travel professionals to become certified destination specialists. The platform covers key aspects of the region including hotels, attractions, dining, nightlife and experiences.
Peter Gregory, the organisation’s Training and Events Manager for the UK, described the platform as a comprehensive resource for both newcomers and seasoned sellers of the destination.
“VisitSPCExpert.com is your one-stop-shop for all things St. Pete-Clearwater,” he said. “Whether you’re a familiar friend of the destination or completely new, this platform has been meticulously crafted to inspire, educate and familiarise you with this slice of Gulf Coast paradise.
“You’ll discover some of America’s best beaches – currently ranked number one in Florida – alongside a thriving foodie scene and a vibrant arts offering. While we’re known as a top twin-centre with Orlando, you could easily spend a month here and still uncover something new every day.”
