St. Kitts focuses on UK trade sales 

St. Kitts focuses on UK trade sales 

St. Kitts Tourism Authority is prioritising the UK travel trade for its 2024 sales and marketing strategy.

Four key activities will be quarterly in-person events; training via webinars or in-person visits to tour operators and agents; B2B partnerships; and fam trips.

The tourism board kicked off the year with roadshows, events and increased visits to retail travel agencies.

Ellison Thompson, CEO of St. Kitts Tourism Authority, said: “The travel trade continues to be a vital generator of sales for St. Kitts in the UK market and our team is committed to training and educating the trade on the wonderful attributes of our island.

“Our shift to quarterly events helps us to engage, in-person, with agents and operators more regularly and the fam trips we have planned for Q4 will give them the opportunity to experience and connect with our island and better sell St. Kitts to their customers. We have also launched a marketing campaign with Gold Medal that will run until end of July 2024.”

Agents can find regular updates via the St Kitts travel agent portal and My Kitts Rewards.

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