The new Travel Guide, Culinary Guide and Cocktail Guide were showcased to the trade, alongside St. Kitts Tourism Authority’s new “Venture Deeper” brand campaign, at three evening events held in Hertfordshire, Kent, and Surrey in November.
A total of 75 agents and operators attended the roadshow events, which were hosted by the Minister of Tourism, the Hon. Marsha T. Henderson; St. Kitts Tourism Authority CEO, Ellison “Tommy” Thompson; Deputy CEO, Melnecia Marshall; CMO, Mia Lange; UK Marketing Consultant, Lisa Elmes-Bosshard; and Graham Hawkins, Trade Sales Representative for St. Kitts. Representatives from the Nevis Tourism Authority included CEO, Devon Liburd and Sales & Marketing Manager, Julie Claxton.
The events comprised a networking session on arrival, dinner, presentations on the latest tourism developments on both St. Kitts and Nevis, and updates from hotel representatives from the twin-islands. Agents also had the chance to win pries including fam trip places, hotel stays and flights with BA.
“We were delighted to be able to launch our three, new destination guides to our valued UK trade partners in person, last month” said Ellison “Tommy” Thompson, Chief Executive Officer at the St. Kitts Tourism Authority. “The roadshow was a huge success, also giving us the opportunity to introduce our new Federal Minister of Tourism for St. Kitts & Nevis, Honourable Marsha T. Henderson to the UK trade, update agents and operators on the new developments in St. Kitts and reward them for their support with a prize-giving at each of the three events.
“We were also able to showcase our new brand campaign, “Venture Deeper”, the essence of which is reflected in our new guides, which demonstrate the immersive experiences available to visitors to St. Kitts through its history, cultural and cuisine.”
Devon Liburd, CEO of the Nevis Tourism Authority said: “It’s always great to speak to our valued trade partners in person and this trip to the UK was no exception. With so much happening in Nevis, we were delighted to update the trade on all the exciting news from the island in 2022 – including news of Spice Girl Mel B’s appointment as ambassador – and to thank them for all their hard work in putting our small but mighty island on the map.”
St. Kitts and Nevis can be easily reached from the UK via twice weekly (Weds & Sat), direct flights from London Gatwick with British Airways.
The new Travel Guide and Culinary Guide were published by BMI Publishing and are available to read at https://www.sellingtravel.co.uk/magazine/