St Helena returns to World Travel Market

The island – located nearly 2000 kilometres off the west coast of Africa in the South Atlantic Ocean – is lauded as one of the most remote places on earth.

St Helena returns to World Travel Market

The island – located nearly 2000 kilometres off the west coast of Africa in the South Atlantic Ocean – is lauded as one of the most remote places on earth.

St Helena returned to World Travel Market (WTM) this week with the promise of offering travellers an “adventure like no other”.

The island – located nearly 2000 kilometres off the west coast of Africa in the South Atlantic Ocean – is lauded as one of the most remote places on earth, with just one flight a week currently serving the island. 

Due to its remote nature and strict entry rules, life on the island remained relatively normal throughout the pandemic. Now St Helena is hoping to welcome travellers back, building on the progress it made with tourism after the island’s airport first opened in 2017.

“It’s almost like we’re opening the island for the first time,” said St Helena’s Head of Tourism, Matt Joshua. “We can count the amount of tourists we had through the pandemic on one hand.” 

At 47 square miles and with a population of around 4,500, this small island packs a lot in, offering diving, kayaking, treks, relaxation and a melting pot of different cuisines. 

“Because the island is volcanic, the ranging topography and its remoteness, St Helena has quite unique ecosystems and really amazing habitats – and they’re all side by side,” explained Joshua. “You can ask out of desert into a jungle environment, which means as a tourist you can pack in lots of activities.”

One of St Helena’s claims to fame is Jonathan the tortoise, who resides on the island. Jonathan is the world’s oldest living mammal, and will be celebrating his 190th birthday in December with a small ceremony.

St Helena is trying to raise awareness within the travel trade and is aiming to help agents discover and sell the destination through webinars and training.  

sthelenatourism.com

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