The Spanish island of Ibiza is aiming to extend its tourist season with nine major sporting events in 2024.
In a bid to move away from its party reputation, Ibiza has been growing its sports and wellness offering to “become a burgeoning tourism hotspot for athletic travellers and avid sports fans.”
One of the highlights is expected to be the Professional Triathletes Organisation (PTO) European Open, which is returning to Ibiza in September and predicted to attract around 12,000 visitors and athletes from all across the globe.
Speaking at World Travel Market this week, Vicente Mari, president of the Consell de Ibiza, said: “It’s really important for our image and income to be recognised as a world-class sports destination. When the PTO Tour came to our island at the beginning of May this year it helped create the best start to a summer season in our history.
“These kind of events will repositioning how people think about us. We also and will also want to send a clear message that we are ‘open for business’ from early spring right through to the autumn, rather than only over the summer months of June, July and August.”
The island has an array of other exciting sporting events in the pipeline beyond the summer months. These include the Ibiza Cycling Tour in October, the Ibiza Marathon in April and The Ruta de la Sal Regatta in March.