The Spanish Tourist Office (UK) has announced the launch of its new accessibility and diversity campaign.
Called Spain for All, the campaign will promote accessible tourism and social inclusivity. The country aims to become a “welcoming destination for all”, eliminating discrimination and improving diversity within the travel sector.
Initiatives will include creating a dialogue, sharing key learnings and building a roadmap for better inclusivity from a social and accessibility standpoint.
The first phase of Spain for All is the creation of an advisory panel with the aim of collating industry feedback to identify key challenges and opportunities. Plans to include a consumer survey, panel discussions and a content campaign are underway.
Travellers can obtain accessibility support and information from Spain is Accessible, a seal of approval used by Spanish institutions to standardise accessibility criteria across sectors such as culture, food & wine, nature, sun & beach and health & beauty. The ONCE Foundation also advocates to reduce discrimination and improve the lives of those with disabilities from an accessibility, inclusion and employment perspective.
Manuel Butler, Director of the Spanish Tourist Office in the UK said: “In Spain, we place strong emphasis on putting frameworks in place for equal opportunities, to expand social rights and reduce the gaps and prejudice between different groups.
“Our aim is to create geographic and economic sustainability with a socially inclusive tourism model that spreads the benefits around the country, 365 days of the year. To work towards greater equality, good governance and public policy is vital but we also want to learn from our peers in the travel industry and create dialogue to better understand both the challenges and the opportunities as we advocate for a more inclusive travel sector.”
Industry peers that would like to share any insight or consider joining the advisory panel can register their interest here.