The new TV advertisement premiered across ITV1, C4, C5 and select Sky channels yesterday.
Due to run throughout January and February, it highlights Shearings’ major rebrand and change of tone.
The advertisement concludes with a ‘hassle-free holidays’ strapline and a travel agent call to action.
Shearings’ last advertisement was in 2021, followed by Leger Holidays’ acquisition and assets of its former competitor, after the firm’s previous owner went into administration.
Advertisement campaigns, as well as a new-look website, have also been launched.
Liam Race, CEO of Leger Shearings Group, said: “The new commercial immediately captivates the audience, opening with what appears to be an old ‘rocker’ strumming his guitar and talking about his touring days. The camera zooms out and we realise he’s about to board a Shearings’ coach for a tour.
“The ad follows Shearings’ new tone of voice and brings out the fact that ‘there’s no drama’ with escorted coach tours, so you can enjoy the places you visit. The ad highlights one of our new hassle-free promises – no lugging your luggage – by saying ‘you even get a roadie to lug your luggage’, keeping with the fun rockstar-on-tour theme.”
