Nearly 5,000 attendees from more than 60 countries gathered in San Antonio, Texas, this week for the 54th annual IPW — the travel industry’s premier international marketplace.
IPW convened travel professionals and tour operators, buyers and wholesalers from around the world with the aim to draw future travel and tourism business to the U.S.
San Antonio proudly showcased its diverse culture and unique attractions as the first-time host city of the annual event.
Speaking to Selling Travel, Mark Marc Anderson, President and CEO at Visit San Antonio said: “It’s a game changer for attendees to experience the city for themselves, and what I’m hearing from many of them is that they’re blown away by all we have to offer travellers.”
Anderson added: “We are growing and evolving at a faster pace than any other city in this country. So not only do we have a carefully preserved history, diverse culture, we’re the culinary capital of Texas, a UNESCO World Heritage Site – the only one in Texas – but we are also literally growing and evolving faster than any other city in the United States, which means more options for global travellers when they come into our city.”
Attending her first IPW since becoming chief executive of Visit USA UK, Kate Kenward expressed how impressed she was with the event, saying: “I’ve been absolutely astounded by San Antonio. I think it’s been a fantastic show, and they’ve pulled up all the stops.”
Speaking of her plans for Visit USA whilst stateside, Kenward said: “I’m here to meet our existing members but also looking for new specialist members who offer unusual or special interest product.
“People tend to think that the USA is a DIY self-drive kind of market. But actually, I think that there are real opportunity for specialist tourism packages in the themed market and am excited to explore those opportunities.”
Los Angeles will act as the next host city for IPW 2024.