Saint Lucia launches summer campaign

Saint Lucia launches summer campaign

Saint Lucia Tourism Authority is launching its annual ‘Summer, Saint Lucia Style’ campaign this week. The promotion offers holidaymakers savings off summer holiday packages to the destination.

Running until July 31, ‘Summer, Saint Lucia Style’ features a range of 16 packages from tour operators such as Elegant Resorts, Kuoni and Inspiring Travel. The campaign is focussed on the island as good value for money with plenty of options to customise trips to travellers’ interests. 

There are dedicated trade packages from five trade operators including Caribtours, IfOnly, Lusso, Classic Collection and Gold Medal. These can be found at the Saint Lucia Tourism Authority training platform Saint Lucia Expert,

The first five agents to log bookings on the Saint Lucia Expert training portal for travel booked in 2023 will win a bottle of rum. Those who register on the platform are also eligible to win quarterly prizes and be invited on fam trips. 

Patricia Charlery-Leon, SLTA Director for UK & Europe said: “A summer holiday in Saint Lucia is versatile thanks to our range of accommodation but also the easy accessibility of daily flights and such a broad variety of experiences when you’re there. 

“We get a lot of families travelling with tots and teens and an increasing number of solo travellers who are looking for a wellness holiday. Our events calendar attracts groups of friends with the Saint Lucia Carnival in July proving the most popular. 

“We are delighted with the significant savings that our tour operator partners have been able to offer which means that there is great value to be had.”

The campaign runs throughout trade and consumer media with advertising, e-shots and competitions.

Related Posts

Saint Lucia has new stories to tell

The Saint Lucia Tourism Authority (SLTA) unveiled a new campaign this week centred around the universal appeal of ‘stories’. The first phase of Saint Lucia