Saint Lucia has new stories to tell

Saint Lucia has new stories to tell

The Saint Lucia Tourism Authority (SLTA) unveiled a new campaign this week centred around the universal appeal of ‘stories’.

The first phase of Saint Lucia Stories, which runs until the end of September, features six fictional narratives – from adventure to culture – based on real experiences on offer in Saint Lucia.

SLTA’s trade and consumer advertising campaign features digital video ads on social media and digital programmatic display ads.

There will also be trade advertising with partners to encourage clients to book and share their Saint Lucia stories.  

SLTA UK Director, Patricia Charlery-Leon, said: “Behind every holiday is a great travel story and we all love telling each other what it was like to visit somewhere. For Saint Lucia, the stories highlight the inspiring adventures and experiences around our beautiful island, told through the eyes of the type of people who come to visit, while also celebrating local people and culture.”

The call to action for the Saint Lucia Stories campaign is a selection of deals and offers from 15 tour operator partners, with savings of up to 63%. 

Those tour operators include Caribtours, Caribbean Warehouse/Blue Bay Travel, Kuoni, Tropical Sky, TUI and Virgin Holidays.

There is a range of holidays on offer including £100 off any Saint Lucia package booked through TUI. All deals can be found at stlucia.org/en_UK/summer-offers/

The latest overall figures indicate that visitor numbers to Saint Lucia are up on 2023 so far this year by 10.7%, with UK total stay-over arrivals from January to April at 33,596, up 8.7% on last year.  

While the U.S. still accounts for around half (53%) of total stay-over arrivals, UK holidaymakers lead the way in terms of duration of stay average at 10 nights per visit.

Saint Lucia is one of the hosts of the current cricket ICC T20 men’s World Cup while the Saint Lucia Carnival in July will also draw visitors.

July will again see the island host Foodie Fortnight (6-20).

stlucia.org/stories

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