Riviera Travel has announced a series of new trade incentives for its peaks campaign.
Travel agents will receive a £30 voucher for every booking they make on behalf of the river cruise and escorted touring specialist from January 1 to February 28 2025.
The voucher amount will double for themed river cruise bookings. They include: Gastronomy of the Douro from Portugal to Spain; History of the Douro from Portugal to Spain; Music of the Blue Danube; Art & History on the Danube; History & Art of the Rhône; Gardens & Natural Beauty of the Rhône; Gastronomy of Switzerland & the Rhine and Music, Arts & Craft of Switzerland & the Rhine.
Bookings made will also be entered into a weekly draw to win £1000 on a Mastercard credit card. The card will be preloaded and sent to the winning agent.
Plus, there will be a free upgrade offer on select October 2025 departures. The upgrades cover middle to upper deck cabins for bookings made from December 18 2024 to January 31 2025.
The itineraries are Rhine & Moselle; Cologne, the Rhine Gorge & Medieval Germany; the Seine, Paris & Normandy; the Blue Danube; Burgundy, the River Rhône & Provence; Rhine, Strasbourg & Heidelberg; Rhine Cruise to Switzerland and Lyon, Provençal Rhône & the Camargue.
National Sales Manager for Retail and OTAs Claire Hills said: “Travel agent partners play a pivotal role in driving awareness of our cruise and long-haul product and this incentive demonstrates our appreciation for everything they do.
“It’s also important to reward the trade during the crucial and busy peaks season, as we know they will be working to the maximum to drive sales. Meanwhile, the peaks upgrade offer gives guests the opportunity to enjoy a range of top-selling European river cruises in a sought-after upper deck cabin at no additional cost.”
