Riviera Travel will host 10 river cruise and escorted fam trips this year, with 100 places offered to travel agents – a 60% increase over 2023.
River cruise options will include itineraries on the Rhone and the Seine, with tours in Europe also available. A member of Riviera’s trade sales team will accompany each trip.
Agents can register their interest by emailing firstname.lastname@example.org. Dates and additional itinerary details will be announced shortly.
Riviera says that Wave trading through its travel agent partners is up 50% year-on-year, which it attributed to the increase in greater engagement with agents and focus on strengthening its trade team.
Vicky Billing, Head of Trade and Partnerships at Riviera, said: “We understand that experiencing our product first-hand is the best way for travel agents to improve their knowledge and consequently boost their Riviera sales.
“These fam trips will showcase all the elements that make Riviera unique, such as our innovative itineraries, unbeatable onboard service and carefully curated shore excursions. We’ve received excellent feedback for our previous trips and can’t wait for the trade to travel again in 2024.”