Québec leads Canada’s recovery 

Québec leads Canada’s recovery 

Canada’s tourism recovery is “going well and gaining momentum,” Marsha Walden, President and CEO for Destination Canada told Rendez-vous delegates in Québec City. 

By the close of 2022, Canada had achieved 89% of the number of visitors it welcomed in in 2019, with the pre-pandemic year the benchmark for healthy tourism figures. 

“We think we will pass our 2019 figures by late 2023 or early 2024,” she added, while noting that currently inflation is “affecting the real-growth prospects of tourism.” 

After the U.S., the UK is Canada’s most important market: UK visitors in 2022 reached almost 60% of 2019 numbers and are predicted to surpass this in early 2025. 

Rendez-vous’s host province Québec’s recovery is moving at a faster pace than the rest of Canada, claimed Martin Soucy, President and CEO of Alliance de l’industrie Touristique du Québec. 

“With a 98% recovery in terms of international visitors, Québec is poised to be the first province to surpass its 2019 numbers – and RVC here will help build on this momentum,” he said. 

“We are more driven than ever to deploy strong and distinctive marketing, win the hearts of travellers and continue to take measures to improve the sustainable performance of the tourism industry,” he added.  

Rendez-vous is worth an estimated C$3.6 million in direct economic spin-offs to Quebec this week but over C$90 million in long-term economic benefits for the broader industry.  

In 2019 Québec’s tourism industry contributed over $16.4 billion to the province’s economy, including over $4 billion in new spending by international tourists. The francophone province’s tourism industry comprises more than 25,000 businesses generating over 400,000 jobs; in terms of collective wealth creation, it is Québec’s third largest export sector. 


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