Pure Luxury has released a dedicated European brochure for travel agents in the UK.
The 68-page brochure, which will be the luxury B2B brand’s final one of the year, was developed to meet the increasing demand for European holidays.
It will comprise 41 luxury resorts across Spain, Portugal, Greece, Cyprus, Italy, Turkey, Montenegro, Croatia and Morocco.
The brochure will go out to 200 UK agents, along with a guide and incentive information.
Agents will also be within a chance of winning a place on a VIP fam trip. There will be the opportunity to stay at the entirety of One&Only’s European portfolio, comprising Portonovi, Montenegro, Aesthesis, Athens and Kéa Island.
To enter, a European booking must be made with Pure Luxury until December 15 2023. Agents should email their name and booking reference to firstname.lastname@example.org. Bookings to a One&Only property will receive an extra entry, too.
There are five places to be won on the trip, which will take place in April 2024. Pure Luxury will announce the winners by January 2024.
Sarah Lancashire, Marketing Director at Pure Luxury, said: “Luxury in Europe is a constantly growing market with some outstanding suppliers – One&Only Resorts, Six Senses, Ikos & Sani Resorts and Domes Resorts to name a few. We work with not only these exceptional suppliers, and many more, but also an array of airlines which allow us to tailor-make our customer’s ideal European getaways.
“Summer 2024 is already selling well, with Greece being our top selling European destination, up 50% since the previous year. Our agents are receiving more and more requests for beautiful European destinations, so we felt this was the perfect time to introduce it fully into our portfolio”.