Poland is due to be popular with UK holidaymakers in 2023 with 71% of respondents considering the country to be a safe destination, according to new research conducted by YouGov.
To highlight consumer confidence in Poland as a top choice destination, the Polish National Tourist Office plans to offer a number of mainstream press and trade familiarisation trips in the coming year.
The visits will offer a variety of travel options that showcase the wide choice of things to do on a trip to Poland. Among them will be culinary experiences, nature adventures, hiking in the Tatra mountains and kayaking in Masuria.
Survey results revealed that when choosing city break destinations, the most important factors for British holidaymakers are rich history and beautiful architecture (71%), safety (53%), and good weather (50%).
Major cities such as Warsaw, Krakow, Gdansk, Wroclaw, and Poznan offer history and culture in abundance.
City breaks will be a key part of the country’s tourism activity for next year, especially with the availability of regular, low-cost flights from the UK.
Dorota Wojciechowska, Director, Polish National Tourist Office said: “Poland is made for city breaks and to encourage more environmentally friendly travel, our cities can easily be explored on foot and our fantastic train network also makes Poland very accessible.
“It’s vital for us to meet face-to-face with our British partners and renew our business relationships as we look to increase numbers of overseas tourists in 2023. We are looking forward to welcoming those visitors again, particularly those arriving from the UK, as this market has always been consistently successful for us.”