P&O Cruises has announced an official sleeve partnership with Southampton Football Club (FC).
The cruise line’s logo will be displayed across the men’s, women’s and academy teams’ sleeve.
As the first sports sponsorship for the P&O Cruises, the partnership will offer exclusive benefits and experiences to cruisers and Southampton FC members and fans. These include cruise offers, match tickets, meet and greet events and onboard coaching.
Southampton FC fans will see the P&O Cruises logo on the men’s First Team kits at the match against Lazio tomorrow (August 7).
Those who purchase any of the Southampton FC 2024/25 replica kits will be able to go into the Southampton FC stadium store to have the P&O Cruises branding applied to their shirts free of charge, subject to availability.
Paul Ludlow, President at P&O Cruises, said: “With the [Southampton FC] team promoted to the Premier League there has never been a better time to showcase our brand to the nation. But whatever the results, we will be supporting the teams wholeheartedly throughout the seasons.
“We are delighted to be the first company to sponsor the men’s, women’s and Academy shirts to promote diversity, equality and to encourage grass roots football and nurture new talent.”
Phil Parsons, CEO at Southampton FC, added: “We are delighted to welcome P&O Cruises as our sleeve partner. This is a historic partnership for us, working with P&O Cruises for the first time.
“P&O Cruises is an organisation right at the heart in our city, much like us. With customer service and local community central to its business, its values are aligned with our own. We look forward to what this partnership will bring to our fans and the local community.”
