Philadelphia gears up for major events with new campaign

Philadelphia gears up for major events with new campaign

Visit Philadelphia and the PHLCVB have launched their first joint destination marketing campaign, “Come for Philadelphia. Stay for Philly.” 

The campaign aims to drive visitation to the region across all travel segments — leisure, business and group — in 2023 and in the lead up to 2026, when the city will host major activities around America250, the FIFA World Cup and the MLB All-Star Game.

 The new tagline and messaging will be featured in trade and business publications, on digital media platforms, in destination collateral and at trade shows across the globe.

Some of the lesser-known gems highlighted in clever taglines include:

  • Come for the Bell & the Hall. Stay for the Citywide Special.
  • Come for the Founding Fathers. Stay for Tattooed Mom.
  • Come for Rocky. Stay for Rodin.
  • Come for the history. Stay for the adventure.

“This campaign is a call to action for visitors to come for the Philadelphia they expect and to stay for the unexpected gems just waiting to be discovered. Philadelphia represents our credentials, and Philly shows off our under-the-radar side,” said Neil Frauenglass, chief marketing officer, VISIT PHILADELPHIA.

“Our aim is clear: We want to make Philadelphia an unskippable destination for all travellers.”

visitphilly.com

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