Newmarket Holidays is celebrating team GB’s Olympic success with a themed ‘Going For Gold’ booking incentive.
The escorted tour operator will host a weekly prize draw that rewards agents with the chance to win gold, silver and bronze prizes for selling tours that tie into different themes.
Prizes on offer include high street shopping vouchers, team nights out, FAM trips to the USA and Italy, plus an African safari holiday for two.
The campaign, which launches on August 5, encourages agents to visit the Nic Newmarket Facebook page to discover each week’s theme. They’ll be automatically entered into the prize draw every time they sell a qualifying holiday.
Agents can also win if they find one of 21 golden tickets that have been hidden inside copies of the summer edition of the Newmarket Holidays escorted tours brochure, which is being delivered through August.
David Sharman, Chief Commercial Officer at Newmarket Holidays, says: “With the summer of sport now in full swing, we wanted to celebrate with our own competition for trade partners. We love rewarding agents and the ‘Going for Gold’ campaign will give them lots of chances to win great prizes. The first step is to follow our Nic Newmarket page and trade sales team on Facebook, so agents can discover the weekly themes and catch live broadcasts with tips and information.”
