Newmarket experiences surge in solo bookings

Newmarket experiences surge in solo bookings

Solo holidays are among ‘top selling tours’ says Newmarket Holidays as it introduces new Solo Traveller Collection.

The escorted tours specialist has seen single bookings grow by more than 10% since the introduction of five exclusive solo tours and the removal of single supplements on 20 classic tours at the beginning of June.   

Due to popular demand, Newmarket Holidays is already planning to expand its Solo Traveller Collection, with new dates and destinations on the horizon. 

Debuting in the operator’s top 10 sellers for 2024 departures is Snapshot of Western Sicily, an eight-day escorted tour curated exclusively for solo travellers.  It is already one of the operator’s biggest selling holidays across all tour types, and the best-selling group holiday to Sicily. 

Other solo tours outperforming expectations are Highlights of the Scottish Highlands and Kenyan Wildlife & Coastal Explorer.

Verity Rice, Director of Product, Purchasing & Operations, said: “Our Solo Traveller Collection has got off to a great start, with the growth in bookings driven by females who are attracted by the comfort of travelling in a like-minded group, but also want a local expert to take them beyond the usual guidebook destinations.” 

Richard Forde, Head of Retail Sales, added: “Agents have been asking about more options for solo travellers for a while and they really got on board with both our exclusively solos tours and the no-single-supplement places on our classic range of tours. We are looking forward to expanding this range later this year.”

Newmarket Holidays offers solo tours along the Dalmatian Coast, Scottish Highlands, Kenya and India, amongst others.

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