Israel’s Ministry of Tourism has launched a new commercial advertising campaign to promote Israel the ideal mid-haul holiday destination.
The campaign’s ‘digital first’ advertising strategy is focused towards highlighting Israel’s individuality and establishing a personal connection with visitors.
Predominantly focused on consumers looking to book their next holiday, the campaign video highlights some of the lesser known, surprise activities available in Israel, highlighting the country’s diversity, contrasts, history, people and places.
The campaign launch follows positive growth in visitor numbers to Israel, with tourism up by 9% in 2023, when compared to pre-pandemic levels.
Digital activity will be specifically targeting countries in which Israel saw a large increase in inbound tourism between 2016-2019, including the US, UK, France, Italy and Germany.
The campaign is expected to arrive between February and March 2023 in the UK, as this period is frequently characterised by searches for spring and summer holiday bookings.