Luxury Gold to target affluent travellers

Luxury Gold is rebranding to offer a more intimate, personalised and luxurious service on its small group journeys.

Luxury Gold to target affluent travellers

Luxury Gold is rebranding to offer a more intimate, personalised and luxurious service on its small group journeys.

The brand is offering 30 limited edition small group journeys to “the world’s most sought after places”.

The brand describes the Luxury Gold experience as delivering unforgettable Passport Moments with guests staying at five-star accommodations including Belmond, Red Carnation, JW Marriott hotels plus boutique places such as Ashford Castle in Ireland and the Lion Sands Game Reserve in Kruger National Park in South Africa.

These stays are paired with bucket list experiences such as exclusive after hours visits to the Jaipur City Palace for afternoon tea and the Doge’s Palace in Venice for a private tour. Travellers can also meet a variety of local business owners from a gelato shop owner in Italy to a sound engineer at a music studio in Nashville.

The rebranded Founder’s Collection also includes “exclusive meet and greets with European nobility, renowned locals and celebrated icons in historic sites or ancestral homes”.

UK travel agents have the opportunity to sample one of Luxury Gold’s exclusive Deep South tours with a New Orleans immersion on the TTC Tour Brands’ Agent Fam Trip (May 8-15 2023). This will allow agents to experience five award-winning TTC Tour Brands, including Trafalgar, Costsaver, Contiki, Insight Vacations and Luxury Gold on one trip, with a host of VIP experiences.

“Recent studies show that affluent travellers from the UK are looking to increase their travel spending in 2023 and are looking to book once-in-a-lifetime trips that include all the luxury, extravagance and ease of a high-end travel experience,” says Kelly Jackson, Managing Director TTC Tour Brands EMEA.

“With the rebrand of Luxury Gold, travellers will be able to have an even more intimate and elegant travel experience with magnificent stays, exceptional dining and curated experiences.”

agents.ttc.com

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