The campaign was developed to reinvigorate Kenya’s tourism industry by showcasing a wide variety of experiences on offer in the destination, and highlighting the wildlife, culture and adventure activities available.
The Kenya Tourism Board has partnered with key tour operators in UK, Germany and France to provide attractive holiday deals for travellers, which are available on www.magicalkenya.com.
In the UK, the campaign offers travel itineraries and offers from four operators: Audley, Trailfinders, Newmarket Holidays and Alfred& (by Kuoni). Itineraries allow visitors to experience different elements of Kenyan culture, gastronomy, eco-tourism and engage in adventure activities, cultural events, wildlife safaris and unique family attractions.
The campaign will also include online advertisement, audio advertisement on Spotify, a partnership with Independent.co.uk, social media activity and YouTube adverts, with the aim to direct traffic to Magical Kenya’s microsite where visitors will be able to find different itineraries and offers for trips to Kenya.
Speaking of the campaign, Dr. Betty Radier, KTB CEO, said: “This is not only a very timely and relevant initiative, but also an important part of our strategy for attracting visitation from abroad, as we regain our stability from the impact of Covid-19 pandemic.”
The Ministry of Tourism and Wildlife projects International arrivals to recover by up to 75% this year, with marketing initiatives being rolled out in various platforms.